My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Revlon Campaign Project
This project was developed for a semester-long brand storytelling and creative strategy assignment focused on repositioning Revlon for modern, working millennial women. In a collaborative team environment, we conducted audience research, competitive analysis, and insight development to craft a campaign centered on “Effortless Confidence,” highlighting the in-between moments when women seek a quick, authentic boost—like reapplying lipstick in the car before a meeting or coffee catch-up. My main contributions included creating the core creative direction, writing headline and body copy (“SHOW YOUR SHINE.”), designing static OOH executions, and producing the polished visual mockups using Canva and Artificial Intelligence. I also helped shape the persona, color palette, and message framing to ensure the campaign felt bold, modern, and aligned with Revlon’s legacy of confidence and empowerment.
Creative Application
As part of the course curriculum in Foundations of Graphic Communication at the University of Georgia, this project was an opportunity to redesign an ineffective advertisement that a company previously used. I redesigned an ad for a surfboard company using Adobe Photoshop, while applying the concepts about visual hierarchy, use of color, and typography to create a more visually aesthetic and effective advertisement.
